Monday 30 May 2016

Project Reflection

Reflecting back on the problem of society not fully implementing Hybrid and electric vehicles, my creative response aims to change attitudes by giving people an opportunity to test environmentally aware vehicles for themselves. By giving people the opportunity to try these vehicles without having to commit to purchasing a new vehicle, they may be more open to experiencing what Hybrid and Electric vehicles have to offer. Hybrid and Electric vehicle technology may not be perfect; it has come along way in the last decade. Implementing these technologies now gives vehicle manufacturers more money to invest in renewable and sustainable technologies for the future.


The company I have created: HEVENZ (Hybrid Electric Vehicle Experience New Zealand) is a rental car company with a fleet consisting only of Hybrid and Electric vehicles. The aim of this company is to give people the opportunity to experience what these vehicles have to offer. As well as hiring vehicles, they also deal directly in new Hybrid and Electric vehicles with various incentives to go hybrid/electric such as trade in options for internal combustion driven vehicles. And a try to buy system where someone can hire a range of environmentally aware vehicles and if they choose to buy one they get the cost of the hire back. My creative response more than anything gives people the opportunity to experience new technologies.

Wednesday 25 May 2016

Creating my theoretical company


HEVENZ is the name I came up with for my company. Basically standing for Hybrid Electric Vehicle Experience New Zealand.

This company specialises in rental cars that are either Hybrid or Electric driven in an attempt to give people the chance to experience this technology and what it has to offer.

As well as hiring alternative fuel vehicles, this company also deals in new Hybrid and electric vehicles offering incentives to people wishing to get into a hybrid or electric vehicle.

Hybrid electric technology may not be perfect but people need to adopt it to enable manufacturers to continue developing vehicles making them better to drive and better for the environment.

Rental car research





Research of rental car websites found that all websites offer an online booking application from the home page. Further looking into rental websites I found that all rental car companies use classes to define the type of car. Avis and Budget also offer a class "K" vehicle which is a hybrid. This shows me there is a market for this sort of business.

Tuesday 24 May 2016

Test advertising


Adverts that I made based around the Tesla brand in an attempt to entice more people to drive electric vehicles. 

This idea was put forward for critique with gave me feedback around how Tesla may not be willing to change their advertising. From here I started to look into how to get people experiencing electric vehicles. As apposed to trying to force change people opinions.